Fair presentation for Volvo, Deutz, Ammann and Oerlikon in Shanghai

Brand management in the room:30.11.2010 - 12:54 - Category: Engineering - (pText)
Taunton / Shanghai, 30 November 2010. With 245 exhibitions in 2009 China has become one of the top 10 countries for trade shows. In the past year were already 18 percent of all visitors to Bauma in Shanghai from abroad. Also this year were offered as part of the international trade fair for construction equipment and building material machines, construction vehicles and equipment to 230,000 square feet once international standards.

The same applies to the Expo Technology Group, which as a leading provider of brand management in the room with both global and local customers at the trade fair of 23 to 26 November 2010 was represented. In the area of global and international standards were set. For four leading companies in the construction industry - Volvo Construction Equipment, Deutz, Ammann and Oerlikon - Expo concept and technology for optimal implementation of the fair presence in Shanghai was responsible.

Alexander D. Soschinski, Managing Partner of Expo Technology Group highlights the importance of the fair for the company and said: "We are proud that we have given four long-term customer trust for the fair presentation at Bauma China, the cooperative and constructive exchange. has meant that we were able to filter the brand values to analyze optimally and to them emotionally perfet play. The use of global approaches has been proven and could be adapted to local conditions. the fusion of our offices in Germany, America and China functioned smoothly national borders. "

Volvo Construction Equipment

Volvo Construction Equipment is a global customer. For the Swedish construction equipment manufacturer Expo Technology Group staged an impressive booth on a 1271 square meter area. Center of the stand is the panoramic dome. The oval double-storey glass facade steel construction with a semi-transparent membrane roof is surrounded by an entire glass facade. Guests will receive from here the panoramic view of the construction machinery outdoor presentations. Inside the cathedral Volvo ventured a look into the future. In glass display cases visitors innovative, futuristic technology and visualization models are shown - they make visions, shows how the construction might look like work from tomorrow. A large wood wall unit with oversized company logo provides an optimal action at a distance. Together with the deep yellow construction machines, vertical blue fabric banners and the preferred material timber, the Swedish brand identity is best presented.

Deutz

A global trade show concept is based on the prior presentation of Deutz. adapted to 70 square meters, Technology Expo, the industry leading construction equipment engine manufacturer Deutz has realized the stand. A high-quality design concept conveys the brand message of the company: High performance and quality of the motors are presented in a multimedia presentation. The colors white and black to emphasize the reduced stand-linear architecture. The corporate color red accents are set deliberately. The focus is on the illuminated 3D logo of Deutz and the products on display. Products and information are presented to the visitors through the best presentation in more detail. As a communication center lounge is located. Fabric fins and built-in window to create a semi-open atmosphere.

Ammann

A stand with high realized the remote identification technology Expo Group for their local customers Ammann from Shanghai - the leading supplier to the construction of machines, systems and services for the global road. To 468 square meters designed the Expo Technology Group a two-story outdoor pavilion, which is determined by a conservative architecture. Eye-catcher is the striking red Keyvisual of 7.5 meters, which acts as the main entrance. A 24-meter asphalt mixing plant is connected with the pavilion and from the second floor for visitors to reach out. The color scheme of the interior and exterior building is decorated in plain white. Authentically represented the brand values in foreign investment in the asphalt look.

Oerlikon

Oerlikon is a Expotechnik customer from America. The 60-square-foot state of the world's most technologically advanced machinery and equipment manufacturer precipitated by an architecturally clear stand construction in the eye. Visitors from afar are carefully through the six-meter-high back wall with a large logo identification on the stand. According to the company's colors, white is the dominant hue of the object, red illuminated elements provide highlights. Technology Expo presents an open stand of Oerlikon brand compliant - innovative, forward-looking and transparent.

Bauma China - International Trade Fair for Construction Equipment, Building Material Machines, Construction Vehicles and Equipment - is conducted every two years and takes place this year from 23 to 26 November in Shanghai. More than 1,800 exhibitors from 30 different countries present at the 230,000 square meters large exhibition center in front of their products.

Tube-Side Construction

The mechanical construction of the tubes in an air cooler creates some rather nasty problems. Figure 17.4 shows the exterior appearance at either end of an air cooler. The small black circles are threaded steel plugs. They are not connected to the ends of the tubes. Allow me to rotate the air-cooler header box shown in Fig. 17.4 by 90°, and display a cross-sectional view in Fig. 17.5. Note that the plugs are not

• Outlet
• Inlet
• Drain
• Vent

connected to individual tubes. Unscrewing a plug just gives one access to the end of a tube for cleaning purposes. Proper cleaning of an air-cooler tube requires removing two plugs. A large industrial air cooler may have 2000 tubes or 4000 plugs. The labor involved to remove and reinstall all these plugs is formidable. Leaking plugs due to cross-threading is a common start-up problem. Hence, many air coolers are simply never cleaned.
The pass partition baffle shown in Fig. 17.5 makes this cooler a two pass exchanger. These baffles are subject to failure due to corrosion.
More often, they break because of excessive tube-side pressure drop. The differential pressure across a two-pass pass partition baffle equals
the tube-side. Once the pass partition baffle fails, the process fluid may bypass the finned tubes, and cooling efficiency is greatly reduced. This is bad.
But worse yet, during a turnaround of the cooler, there is normally no way to inspect the pass partition baffle. There is no easy way to visually verify the mechanical integrity of this baffle. A few air coolers have removable inspection ports for this purpose; most do not.

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